Ezine Advertising Strategy Exposed-16 Tips To Boost Your Profits
By Greg Root In my opinion, Electronic Magazine (Ezine) advertising is the
greatest, untapped source of online advertising available
today.

60 Free PLR Articles For You To Attract Visitors To Your Website

The reason: Ezine Advertising (EA) matches your product or
idea to people with similar interests.

Example: who better to sell your health product to than a
large group of people subscribed to a health newsletter? Or,
you could pitch a business opportunity to a group already
subscribed to another ezine about MLM and Biz Ops!

The idea of EA is fairly simple - but to make yours a success,
you have to first determine which ezines or newsletters produce
results, and which ones to avoid.

After a year and a half of EA, I've created a formula that
produces increasing profit because I’ve learned how to avoid
poor performing ezines and rip offs, while revealing the gems.

Strategy for Profit

I used to get ripped off about once for every 2 or 3 ezines I
advertised in. They either took my money without running my ad
(and ignored my subsequent emails), or my proven ads did too
poorly for the money I paid.

The reasons ranged from abandoned ezines with working payment
links, unethical newsletter owners, to a lot of ignorance and
impatience on my part.

If you follow my proven strategy, you'll discover the best
sources of ezines to advertise in - no matter who your target
group is. And, you should see positive results every time.

This article outlines the steps to making your EA a successful
return on investment (ROI).

Writing Your Ad

I won't go into details about ad writing, but if your ad is
poorly written or untested, you should start with the cheapest
ezines first. If you’re really unsure of your writing
abilities, I further suggest hiring a professional to write
your ad for you.
Because you can run your ad as many times as you want, your
investment in a professional will more than pay for itself in
the end.

Target your advertising

If you leap into EA without first researching your target
group, you'll end up wasting a lot of time and money. Plus, you
probably miss some of the best ezines available.

To determine who your prospect is, take the time to list the
possible keywords that directly relate to your product and do
keyword searches for ezines, newsletters, and ezine
directories.

For example, if you sell herbs, a good keyword search would
include: herbs, health, nutrition, supplements, etc.

Avoid Co-ops

While doing your ezine research, you will probably stumble
upon the offer to use Co-op (bulk) advertising as the means for
your EA.

To be blunt, you should never pay to use Co-ops for your EA
because they are too difficult to track and usually contain
untargeted ezines. Worse still, you’d find that most never run
your ad.

Subscribe

Now that you’ve found your ezine target group, you’ll want to
know whether the ezines you found are a good option (i.e.
profitable) for your EA.

I’ve found the best strategy for making this determination is
to subscribe to the targeted ezines.

To keep the subscriptions readily available for further
research, I recommend creating a separate folder to store your
subscription data.

And because you’ll need to subscribe to quite a few ezines, I
also suggest creating separate email accounts dedicated to your
ezine subscriptions.

Double Opt-In Subscriptions

In the process of subscribing, you’ll quickly determine
possible ezines to avoid. When you subscribe and get a notice
that you must confirm your subscription, the ezine is referred
to as “double opt-in”.

Double opt-in ezines indicates a better quality of subscribers
with a lower risk of bulk email addresses. For you and me, this
means better ad responses (yeah!).

Solo Ads

Within the first week of your new ezine subscription, you
should see solo ads from other advertisers. If not, the ezine
may be too new, or worse, no one is advertising because of poor
results. Worse yet, the ezine took the advertiser’s money and
failed to run the ad.

On the other hand, if you see two or more solo ads a day,
their list is probably burned out due to over advertising.
You're looking for no more than one ad a day, or a minimum of
one ad a week. Keep watching!

Subject Line

Does the ezine put the advertiser’s subject line in the
subject of the email or do they just say something like "Solo
ad from xyz ezine"?

Your subject line is the most important part of your ad and
definitely should be in the subject of the email.No subject
line equals no response.

Advertiser Response

Repeat (or regular) advertisers in an ezine is a very good
sign that the subscribers are responsive. To further test
responsiveness, I recommend looking through the ezine’s online
archives (if available).

Archives are previous email publications that the publisher
has posted to their website for visitors to view. The archive
search is not only quick and easy, but archives can also
provide an extra trickle of visitors when your ad gets
archived.

Testimonial Page

After passing the above steps, see if your prospective ezine
has a testimonial page. If the ezine has gotten this far,
chances are it will.

Waiting Period

Another indicator of responsive subscribers is the waiting
period to run an ad in the chosen ezine. If the waiting period
is a month or more, this indicates a very popular ezine with
responsive readers. You've uncovered a real gem!

Web Forms

I've found that the better ezines have web forms that get your
ad to the publisher’s inbox and usually send auto confirmation
of receipt. If there is no web form, try emailing the publisher
a question first, like when the next ad run date is.

No response may indicate a poor choice in the ezine, or your
email was filtered or blocked as spam. Wait at least 2 days and
try emailing again using a different email account.

If your emails still don't get through, neither will your ad.
(Ironically, your payment always go through). Trust me, if they
fail to communicate, save your money and time and move on.

Free Classifieds

If the ezine offers free classifieds, this is another good
place to run your ad. Since classifieds usually don’t produce
responses, any activity from your ad here would further
indicate an active readership.

Ad Tracking

Never advertise without using an ad tracker. You can purchase
one or better, use one of the many available online for free.
Ad trackers give you a url that you use in place of your
website address.

The new url gives you important information like how many
visitors you had, where they came from, and some list the
number of sales per visitor.

This tracking information is crucial to the direction of your
ad campaign because you’ll learn of the need to change your ad
and/or the sales page. More importantly, you’ll know for
certain whether the ezine produced enough visitors for the
advertising price you paid.

Run Your Ad Twice

If your ad produced a great response, wait a week or two and
run the ad again in the same ezine. I’ve found you'll probably
get as good if not better results the second time around.

I would advise against running the ad a third time in a row
because most of your prospects will be found in the first two
runs.

Using a Capture Page or Auto-Responder

To maximize your efforts, you want to "capture" your visitors
so you can send them additional information about your product,
related merchandise, and pertinent updates.

This is done with a capture page that provides a place for
visitors to put their name and email address. There are
different methods to accomplish this and you may want to hire
someone to do it for you if you're not comfortable installing
scripts on your website.

You might also want to send your visitor directly to your
autoresponder, where you have a series of messages set up to
"warm and inform" your prospect about your product or service.

Rotating Ads

Once your ad has been tested and you have a base of 5-10
solid, performing ezines, start rotating your ad between your
ezines.

For optimal results, make sure 2-3 months have passed before
running your ad in the same publication. Keep building your
base and watch your profits grow!

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About the Author: Greg Root has been using ezine advertising
almost exclusively since 2003 and owns andmaintains 'The Ezine
Ad Tester©' at http://www.maxprofitpro.com/. See the results of
his ezine advertising campaigns to find the best ezine
marketing resources on the internet.

Source: http://www.isnare.com