Free Advertising - How To Use Effectively
By Jerome Dsouza

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Every Bit of Advertising Counts - Even Free Ads - and nowhere
is there more free advertising than in the online network
marketing business where it comes in all colors, shapes and
sizes. I guess it might not be too wrong to say there are more
free advertising opportunities than there are paid ones!

Since the one cardinal need of every online marketer is
advertising it could be true to say that most every marketer
worth his free electrons has at sometime or the other made use
of free advertising.

But can you build a business on 'free advertising'?

I would say NO! From all the claims I have read about I have
yet to read one that attributed the success of the business
totally to free advertising.(excluding free exposure through
article writing though).

Maybe a few hits here and there, some sign-ups, and finally
some pay offs too in affiliate sales BUT that is about it.

So What Good Is Free Advertising Then? and... How Can It Be
Used To Maximum Effectiveness?

In my opinion, free advertising can be put to terrific use but
it's limitations must be clearly understood and accepted. It
will most probably be a very long and very steep uphill climb
hoping to build a complete business based only on free
advertising.

Instead, free advertising lends itself very suitably to one
very specific end-use - as a testing-ground of a certain
specific marketing community.

But to make the most effective use of free advertising a few
ground rules should be understood first.

1. What is the mind-set of the community you are directing your
free advtg to? That will depend on where you are doing your free
advtg. The same individual could exhibit different
characteristics depending on what he is when he is reading your
advtg. As a safelister his mind-et will differ from that of his
as an ezine subscriber or as a banner exchange or traffic
exchange member...Or, as a forum member.

One things for sure the majority of viewers free advtg.
attracts are definitely not buyers sitting with credit cards in
hand just waiting for our free advtg to start buying.

2. Another thing you should figure out is why are they looking
at free ads?. What is it they are looking for? Your Ad? Or the
one they themselves submitted. While they are in this state can
your free advtg. disrupt their search and redirect them to your
opp?

3. How much should you read into the nano-sized responses free
advtg draws. There's a huge difference in giving something away
free through paid advertising and getting responses and doing
the same with free advtg. and not getting responses.

Answer these questions and you can formulate a plan to
effectivise your free advtg.

For starters, your plan should consider the following:

1. All free advtg (and any other too) should circle back to
your main opportunity. One way of doing this is by having your
own website which, if required, could be modified to showcase
whichever opportunity you are current with. In this case the
url of all free advtg you do will circle back to the same site
- less room for errors, more opp to display related and
relevant info, making your site 'sticky'. (A stats counter will
add to the data you can mine from your site)

2. In the rarefied atmosphere of literally negligible response
to free advtg, especially for amateur onliners who can't come
up with 'killer headlines' or 'killer copy' it makes extremely
good sense to capitalise fully on any and every click free
advtg. can generate. The one best way to do this is by using
autoresponders and offering something free over a period of
time. Once a live lead is 'captured' you enter a completely
different phase of your online business, you can now say
something more and reasonably hope to be read too!

3. Beyond this, another excellent use of free advtg. could be
as a testing ground for ad-headlines and ad-opy BUT the results
will have to be evaluated in a whole new light. If you are
placing free ads in ezines what is open-rate of that ezine? How
many subscribers read the ezine? Out of which HOW FEW look at
the free ads section?

If you achieve even one single click here how should you
interprete it. Does it mean your ad-copy is of exceptional
quality. Maybe it is, maybe not, but you now have a pointer!
There is something to that ad. You could try it someplace else
too! (Remember the standard - it requires atleast 6-7 views
before an ad is clicked upon) Keep in mind, very often, ezine
editors click on ad urls to satisfy themselves they are not
including obnoxious material in their ezines. Should such an
editor go further and join your opp - You've Got A Live One,
Baby!

All in all, free advtg. should first be used for testing
purposes and this can best be done at sites where free advtg.
comes with free stats plus the opportunity to modify and
resubmit various versions of the same ad.
Jerome Dsouza

Please click here to return to 460 free advertising secrets home page

About the Author: To help experiment with ad headlines and
ad-copy at no cost Jerome invites all to one of the most
visited classified ads site giving Free Ads and Free Stats!
Place from 3 to 20 free ads, checks stats, make changes and
submit again - Repeatedly! Click Here http://tinyurl.com/m26cv
To Place Your Free Ads.

Source: http://www.isnare.com